The good folks at Horror World (Blu Gilliand in particular) have interviewed me about Crossroad Press, the state of publishing, and my writing. Here is an excerpt …
HW: For something that started out as a way for you to get your own work out in the digital format, Crossroads Press has grown at a startling pace. Has the rate of growth surprised you? How have you had to adjust to keep up with it?
DNW: At first, it was sluggish. There’s still some resistance to eBooks, and now that the resistance is breaking down, there is a huge scramble of publishers, agents, etc. trying to tell authors they are the next big thing and to make money off of them. We started slow, kept our heads, remained fair, and as time passed, it started to steamroll. We solicited most of our authors in the first year or so. Most of our authors now come to us as referrals from our other authors, or through word-of mouth. We (very literally) end up with new relationships and properties every day.
So the quick answer to your question is, yes, at first it surprised me, but now I see it as business as usual. We are doing good things, and it’s catching people’s attention.
You’ve got a very flexible model as far as what you’ll take from authors, such as taking books from a series that started with another publisher. Why do you think traditional publishers find it difficult to see the benefits in such flexibility?
We started out with only a couple of “rules.” We wanted works from established authors, preferably with a backlist AND some new content, but either was fine. The other rule was that it is just pointless to let words rot on a hard drive, or in a closet. If you’ve written it, it should be out there. Also, authors are at their best when the rules are lax and they can write what they want to write – what feels right for them at the time. My own series, The DeChance Chronicles, was born of my frustration at the rules behind White Wolf’s World of Darkness novels (of which I wrote about a half-dozen).
Bigger publishers are market and numbers driven. They look and see that book two of something fell off from book one. They never consider it might be a marketing failure, they just drop it. If that happens, when a new “big” publisher looks at it, the first thing they will do is check numbers on that second book – which were bad – and say no. We believe in letting the books sink or swim on their own merit, and we also believe in our authors.
In your opinion, are traditional publishers on their way out? Are they going to be able to keep up with the radical shifts the publishing business is going through right now?
People are always playing the death knell for traditional publishing (we’ve heard it a few times for horror as well, I believe). The simple fact is…they have a lot of money. They still control the top echelon of popular writers. They have the most important keys to the kingdom…the ability to make a book visible, and the ability to pay people money up front.
Authors, as a whole, are an insecure lot. They want validation. I fall right in there with them. It’s rough, even in the face of an overall not-great-deal, to turn down a contract to publish your book. Money up front is a hedge against not being successful enough, and New York City still has money.
Read the entire interview BY CLICKING HERE!