Ten tips for using Facebook as an author:
1) Have a personal profile AND an author’s page. This allows you all the perks of both, but gives you a good way to split your personal from professional “imprint” . . . and in case you achieve the fame you crave, you can have more than 500 likes on your author’s page, but not on a personal profile.
2) Do not make a new page for your new book. If you have a series with an actual following, it’s worthwhile to break those fans off with a page of their own, but in general, use your author’s page to build a solid list of readers, and don’t break it into pieces. Most of those who join the new page will just be people from the old page, and it serves no real purpose.
3) If you decided to send a notice to a successful author and they take you up on “liking” your page, or friending you, do not follow up with “Hey! Thanks for that! Here’s the link to my brand new book you might want to buy. As a corrolary, do not post that same link directly onto said successful autors (or anyone’s for that matter) timeline without their permission.
4) Be aware that online “Events” – again – probably only reach the same people as your author’s page, and probably annoy at least half of the people you invite. Just post the information on your author’s page. Concentrate on building the base for that page.
5) Only “sponsor” a post when you REALLY want it to be more visibile. Ther is no solid evidence (none) that promoted posts actually sell anything, but they DO spread the word wider and longer if there is something you are trying to emphasize…as with any Facebook promotion, take anything they say with a grain of salt. FB is a horrible marketing tool.
6) Post regularly and not just links to buy your newest book. Do not post every time you get a new review from a friend on Good Reads or Amazon, people are not stupid. Give them the information on what your book is about, and the information on where to find it. If you have a promotion or contest, post that, and politely request your friends share it.
7) Remember the first rule of Internet Marketing. (My rule) You’ll gather more flies with lolcats than with persistence. You will get more shares, likes, and comments with something entertaining or amusing that you’ve used to draw attention to your work than you will to a review on someone’s blog, or an entire blog tour of places no one was going to go anyway. In fact, my opinion on blog tours is that if you can’t tour on already very popular blogs, they are a waste of time, other than to up your numbers on certain search engines.
8) If you have a blog, and you post regularly there, I recommend Networked Blogs on Facebook. You can post a short note and a link for each post automatically to your various pages and / or personal profile and you you can avoid doubling content while reminding folks about your blog.
9) BE ENGAGING – and this rule applies to Facebook, Twitter, PARTICULARLY Pinterest and other Social Media sites. Nothing irritates me more or faster than a feed full of nothing but links, or a Pinterest page that has one board – My books – or maybe two … My Books and My friend’s Books. Social Media (as everyone knows by now) is supposed to be a converation. If you use it like a virtual mirror and keep TELLING it who the fairest one of all is, you’ll be scratching your head and wondering why no one pays attention. Be yourself – unless you can be Batman. Always be Batman.
10) Do not try to fashion yourself after success. Because Anne Rice or Joe Hill or any other person can create a spectacular following on a social media site does not mean that if you a: copy what they do or b: listen to them because they proclaim themselves a guru (NOTE: I am not a guru, all of this is just observations and my own experience) or c: desperately cling to them hoping they will mention you and draw you along in their wake – that it will work. You, and your work, have to stand alone. If you don’t stand out as a memorable, engaging person, or your work does not prove to actually reach the heights you claim it does…no amount of manipulation of social media will make it so. Spend more time writing – less time trying to figure out how to sell it. Engage when you can, be interesting, funny, and real, and trust your talent. USE your talent. Don’t try to be someone else – unless (of course, you can be Batman, or The Fist of Goodness, in which case refer to rule 9)