Thanksgiving Note to All Who Have Supported Crossroad Press

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LAUNCHED A COMPANY LIKE A ROCKET…

Several years back i got the crazy idea to start getting my old books and stories digitized, and I started a very long, very involved learning curve that led me through the creation of Macabre Ink, and then the expanded Crossroad Press Digital, and finally – to what we have now – Crossroad Press Publications – print, audio, and eBooks from more than 130 authors.

First and foremost I want to thank David Dodd, who came on board early on and has been a lifesaver to the company.  He is the master of spreadsheets, formatting scanned documents, and keeping me organized through years that have not grown simpler, but crazier – mostly in good ways.  He is also responsible for a HUGE number of book covers, a talent he took up from scratch and has brought to an artform.

Many don’t understand how little of what we make, we keep.  If we invest any money at all up front in a book, it can take hundreds of sales for us to even break even.  Why?  Because we have stood by our guns, and will continue to stand by our guns.  This is an author’s first company, and most of the money goes to them.  This means some books never make us any money, and others make us a lot – we share the risk, and the profit.  We do what we can to promote and build readership, and I can tell you that the number of hours spent doing this is incredible – for myself, Dave Dodd, the love of my life Patricia Lee Macomber who has edited HUNDREDS of books in recent months – Kurt Criscione, Daz Pulsford, Anita Smith and an entire small army of proof readers have helped us present clean products, and as we’ve always said – the beauty of digital is you can fix things.  We have been quick (and will remain quick) when it comes to remedying any mistakes we make or problems found by others.

I could go on and on with the thanks but instead, I’ll just end this with some pretty impressive numbers, and let it go at that:

Here is a short growth curve (rounded slightly in some cases) to show how our company has grown since 2010.

…………………Net Sales…………………………………Royalties to authors
2010………… 3094…………………………………………$4,324.39
2011……….. 27,971……………………………………..$56,268.51
2012……….135,410……………………………………..$88,064.25
2013……….170,523…………………………………….$197,600.00 (so far)

We are looking forward to great things ahead.  We are making inroads in promotion, and have completely redesigned our website, and our presence, breaking into imprints for the various age groups and genres.  You can see the beginnings of this at OUR NEW WEBSITE – once we get all of the author pages populated on all the various imprint sites, it will be much simpler to find our books, and our authors, without digging through more than 700 digital titles at the old online store.  We have also published more than 350 unabridged audiobook titles, and have an impressive number of books available in print.   Right now we are hard at work on the Official Book of the Winter Olympics – 2014 edition – which should be huge for us.

I hope you all have a wonderful holiday season, and to all of you  – readers, listeners, authors, copy-editors, partners, and family.  Thank you…  I can honestly say, I never saw this coming.

-David Niall Wilson

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