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Home page: http://www.davidniallwilson.com
Posts by david
- Write what you know.
- POV Matters.
I’m not much for cut-and-dried rules; I write what I write, and I write ‘how’ I write, but sometimes I can go back after the fact and pick out some things that are important. Since this week I’m talking about my novel, This is My Blood, I thought I’d start with that.
When I parted ways with organized religion, the insides of my psyche were not a pretty sight. I had issues. I had some anger, too. Mostly, though, it was growing pains. I was drawn into the “fold” the way many are – I was young, lonely – girls asked me to a Bible study (pretty girls) – it gave me a sense of belonging, and, for a while the notion that I knew something important. I’m not planning on bashing religion in this post. I’ll say that I write fiction, and it can be powerful. Ancient people wrote fiction too, and just because it helped them get through the night, and the stories were passed down from generation to generation, I see no reason to consider them more than they are. Fiction. The world does not need Gods or higher powers to believe in – it needs men to step up and take responsibility for their own good, and bad works.
In any case, there I was. I had recently decided NOT to become a campus minister, but had studied quite a lot toward that end. I had a wealth of biblical knowledge, and some very strong ideas about what I did NOT like about Christianity. It had nothing to do with Jesus, or with God – for that matter, though he seemed (and still seems) far too clinical, judgmental, and violent for my taste. It had to do with rules, with the men who made and enforced those rules, and the hypocritical nature inherent in anything important that becomes ‘organized.’
I started with my plot – it was straightforward. Someone near Jesus would be cursed with vampirism. I did not want to change the main story. I did not want (as many suggested I should) to turn it into some sort of cosmic romance novel. I had something to say, and I needed the proper voice to say it. So I started with what I knew.
Religion – particularly Christianity – is based on faith. You don’t’ get to know things, you have to trust…God, The Holy Spirit, Jesus, and the Church. You just take what they say on “faith” and forge ahead. That is the flaw. It is not enough, and it never was enough, because men are creatures of intellect. We can think for ourselves (and should do so) and in a faith-based system, that’s not only frowned upon, but you are told in many cases that the thoughts and facts you encounter are just tests from some dark, evil entity trying to lure you from the fold. Clearly, then, none of the men surrounding Jesus was going to be able to tell the story as I wanted it told. It had to be someone who knew the truth. Someone who had walked where Jesus had walked, had absolutely no doubt there was a Heaven, and a Hell – someone without the false support of faith crumbling beneath their feet.
I chose an angel. I chose to have Lucifer raise one of the fallen in the form of a woman, ostensibly to test Jesus’ will to resist temptations of the flesh, but in my mind, to provide the perspective – the point of view – that could make my book more than a vampire story.
I don’t want to get mired in talking about that book, because I want you to go and read it. I’m greedy like that. I love feedback. The point is, as Mary often tells us in the novel, she has walked the roads of both Heaven, and Hell, and her memory will suffice. She was disgusted by the greed and infighting among the apostles, astonished at the blindness of those witnessing miracles, and five minutes later arguing over points of “law” as if their opinions mattered a whit. She knew what was at stake, and so, as she walked along through the gospel of Judas Iscariot, she was the perfect voice to comment on things that had been left unsaid, to voice the concerns and fears that the Bible ignores.
She was MY voice, my message to my past, and my hope for the future.
I call these posts “Writing What Hurts” for a reason. When you are really writing, everything about the words matters to you. Sometimes you are just storytelling. Sometimes you are fulfilling commitments, or putting bread on the table. Other times, like the time I spent writing This is My Blood¸ you are consumed by the work – obsessed with it – invested so deeply that every comment, every reaction, every turned page matters to you. If Clive Barker is right, and we are all books of blood, then our best work is flesh torn from our hearts.
When you decide what your book is about, think about who is involved. Think about all of the points of view from which the story could be told, the problems inherent in each, the gains and take-aways of each choice. Think about how you want your readers to react, and to which characters – and events. Choose your book’s voice wisely, and stay true to it. You may find that, by the time the work is done, you’ve learned as much as you’ve taught.
Now, as I’m certain I’ve caught your attention – Buy This is My Blood now at Amazon.com…
If you get it free, the audiobook at Amazon is Whispersync Ready $1.99!
This is My Blood was the first novel I ever sold. In the end, my Star Trek Voyager novel, Chrysalis, came out before this one, but that was only due to the failure of the original publisher to actually – well – publish the book. The journey to publication would make a story unto itself, but I’m not going to cover it at this point.
One day, in the middle of the ocean, a group of us were sitting around, playing music, drinking coffee, and working on the various creative endeavors that kept us sane. Out of the blue, someone said: “What if Jesus was a vampire?” There are a lot of flaws in such a story – though others have tried to write it – and I was quick to point them out. I was, after all, not that far past the period of my life where Christianity and I parted ways. I had studied with an eye toward the ministry at one point, and I’d read the book – several times.
What I proposed, eventually, was that it made much more sense if someone close to Jesus was a vampire. Someone he trusted. Someone who could account for the rising of the dead in three days, without it actually being the man himself behind it all. I didn’t write about it then, I thought about it, and I filed it away with a lot of other ideas. Eventually I wrote a novelette – A Candle in the Sun – that was published in Starshore Magazine, then reprinted in Year’s Best Horror XIX, edited by Karl Edward Wagner, and has since been reprinted nearly a half dozen more times. It was good – everyone agreed that it was good, but I knew that it wasn’t complete. I just wasn’t ready to do the thing justice.
Then, on a completely different cruise, locked in a transmitter room with a 386 computer, a Deskjet 500 inkjet printer, and a CD Player loaded with Concrete Blonde & Depeche Mode, I realized it was time. I had a marked up, four inch tall copy of the New Testament that the Gideon Society had presented the ship with, and I had notes. I started out, jumping from gospel to gospel when some part of the story either had a hole, or was missing something important. As I went, I crafted large chunks of The Gospel According to Judas Iscariot, because I’d always thought he got a raw deal in the original mix, and I wanted him for a hero.
This is My Blood is a different telling of a very old story. I changed none of the order of things, nor did I change the outcome – only the road to reach that outcome. Mary Magdalene, raised by Lucifer in the desert to tempt Jesus in the guise of a woman, instead refused – wanting to return to Heaven. Lucifer cursed her to follow in Jesus’ footsteps, feeding on the faithful, and claimed she would become his undoing.
That is where my story starts. You will find the king’s daughter, raised from the dead, Lazarus, all the apostles in their flawed faith, and a narrator – in Mary – who does not depend on faith, but sees with the eyes of one who KNOWS what is truth, and is not impressed with the spirituality of men. Lilith also plays a sizeable part in this book.
All that I learned, figured out on my own, and wanted to repeat of The Bible, Christianity, faith, and – I suppose – of shadows – was tied up in this early work of mine. I have since come to believe that ancient myths should be left to the ancient societies who created them, and that we should worry more over our own self-worth than that of others. I don’t believe there are any spiritual rules laid down in the words of long dead men that I should follow, but I do believe that men know, inherently, the difference between right, and wrong, and that all choices made in that area are their own. No free ticket out for asking forgiveness, and no pit of fire for failures.
You’ll find that, I think, in the pages of This is My Blood. You’ll also find fantasy, vampires, and a lot more. I hope you’ll read it, and that you’ll like it as much as others have. Below are some links to reviews the book has received in the past – I include them here because I believe they are proof I have reached people with this book. I love reading the reviews of this book in particular because, for one thing, it was my first – and for another, it has affected so many people in so many ways. Here is the very first – from Publisher’s Weekly:
“Religious ecstasy and vampiric bloodlust blend to potent effect in this horror-oriented alternate history of early Christianity. Debut novelist Wilson casts Mary Magdelene as a spirit created by the Devil to tempt Christ. When Mary refuses the mission, Satan rebukes Jesus and curses her to become a vampire: “She will hunger for that which You fight to preserve. She will thirst for the blood of manAthe lives, the very souls You seek to save will be her bread.” Mary follows Christ, hoping for a miracle that will allow her to gain eternal salvation even as her vampiric nature forces her to kill to survive. Through her inhuman eyes, and through the writings of Judas’s own gospel, The Book of Judas, Wilson shows Christ and his disciples at work, lending a decidedly different perspective to miracles such as feeding the multitudes with a few loaves and fishes or raising Lazarus from the dead. Here, Judas is steady and loyal, while Peter, possessed by the Devil, betrays Christ to the soldiers at Gethsemane, forcing both Judas and Mary to sacrifice what they love most in order to ensure Christ’s resurrection and the Church’s future. Wilson’s prose is smooth and powerful, carrying its allegorical weight with grace. His first novel is one of the most unique vampire stories to appear in recent years, balancing themes of damnation and prophesy against those of faith and redemption.” – Copyright 1999 Reed Business Information, Inc.
What I did was, I made this week’s book “A Taste of Blood and Roses” the sticky post so I can continue to blog. As of next week, I’ll make another title sticky, and move on…possibly with a free book day or two on Amazon.com. For now – on to something very cool.
Today, something happened that I thought was NEVER going to happen. I was fixing up my Goodreads Page, adding in missing cover art. One of the books listed without a cover was the very extremely limited Cargo Cult Press title – The Sound of Drums. This book was never really published. There were only 9 copies (plus a couple of PC copies, one of which is the only one I own or have ever seen). Six of the actual published copies were numbered, and these went to lifetime numbered edition subscribers to Cargo Cult Press. The other three were initialed to the three lifetime lettered edition subscribers. I have a complete collection of Cargo Cult numbered editions (PC copies) – payment for writing The Sound of Drums, but I’ve always regretted that I never got one of the lettered editions of my book. They were so expensive to create that I was told the publisher, Brian Cartwright, didn’t even get one for himself.
Anyway, long story short, I found a copy today for sale on line, and the rice was VERY reasonable. I bought it. It’s on it’s way to me, and it will be treasured forever. I can’t wait to lay it side by side with the numbered edition and see what’s different.
For those of you interested – this story is the final story in A Taste of Blood and Roses, this week’s entry in the YEAR OF ME promotion I’m running, trying to kickstart my sales and evolve my career to a higher level. This is a cool story. The 9 original owners of this book appear as characters in the story itself, which is also one that I love. It has (of course) a cargo cult in it. It has the US Navy (which I have some experience with). It has supernatural elements, a deserted island…what more could you want?
This is the first post in the series I announced yesterday. I intend to go through my entire Amazon.com catalog of titles, probably in alphabetic order, though possibly not. Since my first published novel, This is My Blood, was based on the story “A Candle in the Sun,” which is included in this collection, and since these stories very literally span the decades of my career – up through about 2010 or 2011 – it seemed like a good place to start. Below is the author’s introduction to the work. Also included at the end of the revised Kindle Edition is an excerpt from the vampire novel DARKNESS FALLING which will be discussed later in the year. Each of these titles will be updated, formatted to the newer Crossroad Press template and edited (as I can) on Goodreads as well. For those that have print editions there will be giveaways. The first five people to comment on this post will receive complimentary eBook copies of the book from Amazon (Make sure you register the comment with the e-mail address you use at Amazon).
Author’s Introduction to A Taste of Blood & Roses
I’ve been writing since the mid 1980s, and during all those years, vampires have remained close to my heart. There were periods when it seemed as if you couldn’t have an anthology unless the theme was erotic vampire stories. There were other times when all you heard was, “no vampires.” I can say that I survived both – even selling vampire stories to two editors who said they didn’t think they’d ever buy another one. Both of those are contained in this collection.
I’m not going to bore you with a dissertation on vampires as characters, or why I think the undead remain undead in fiction as well. I will give you a short introduction to each story, and then leave you to the words. As Mary says in the first story … I have walked this road, and my words should suffice.
A Candle in the Sun (originally titled The Fifth Gospel) was written on a US Navy ship. Someone – I don’t remember who – said, “What if Jesus was a vampire.” I said that wouldn’t work, but what if someone near him was? The rest, pretty much, is history. I turned it in to my writer’s group and Richard Rowand, then editor of STARSHORE magazine, asked to buy the story immediately. My first pro sale that wasn’t porn to a men’s magazine. This story has been reprinted several times. One of those times was by Karl Edward Wagner in Year’s Best Horror XIX – he was the first of the editors who said they thought they were done with vampires. He was also – over the years – a good friend. He is missed.
Flash Fiction is a brand new, unpublished story as of the publication of this collection. It was inspired by something that vampire author Karen E. Taylor wrote in her online journal. It’s a humorous story – humor is something I like even more than vampires. You’ll have to let me know how they mix.
Bloodstained Glass was written for a now defunct magazine. I honestly don’t even remember the name of it. It’s a little old fashioned. I like the imagery of it, so I’ve included it here as a change of pace. In this story, I pay homage to the beautiful cover painting that Lissane Lake did for my first novel, This is My Blood. Those familiar with the art for that cover will probably spot it.
Miracles in the Night is a hold-over from my days writing for White Wolf Publishing. It wasn’t written for the company, but for a fanzine called “Norfolk by Night” that was published locally. I wrote it as a favor, and yet, it stuck with me. The robed homeless man actually lived in Norfolk at the time.
Smiling Eyes and Haunted Face is one of the aforementioned erotic vampire stories. It first appeared in the anthology “Love Bites,” edited by Nancy Kilpatrick. I wrote this one a long time ago – I hope it holds up.
To Dream of Scheherazade is the second of the stories sold to an editor who said no vampires. It was first published in the Terminal Frights Anthology by editor / publisher Ken Abner. Ken also bought the novel that I adapted from A Candle in the Sun – “This is My Blood,” which had already had a checkered past. You can find that novel for your eReader through Crossroad Press.
The Subtle Ties That Bind was published in “Love in Vein II,” edited by Poppy Z. Brite. I actually submitted it to the first volume, and it was accepted, but there wasn’t space. When the second book was announced, I sent it back in and reminded her she liked it, and it’s been one of my best-earning stories ever. I still get royalty payments. The version here in this collection is the original – shorter than the version that was published. I found the file and thought it was a good way to make this collection complete. If you are squeamish, this story might not be for you. It’s pretty explicit.
A Taste of Blood and Roses – which inspired the title of the collection – is not a vampire story. I am not going to tell you what kind of story it is, or where it was originally published, because one of the problems I had with that original publication was that the title of the book and the theme of the book spoiled about half of the stories. I hope you’ll enjoy it.
The Death-Sweet Scent of Lilies was published in a book of stories involving Vlad Tepes. This is my homage to Dracula – my thoughts on just how that historic figure might have turned into a man who dined in the center of hundreds of human beings staked out in the sun, and how he might have become the lord of darkness we all know him as.
Against His Bitter Judgment was written as much for myself as anyone else. It’s a sequel to A Candle in the Sun, and the novel This is My Blood, a look in on Judas Iscariot after centuries of…well, you’ll know when you read the first story. It was published on line at the old Chiaroscuro web site. I think it adds something to the story. Maybe someday I’ll add more.
The final story in this book, The Sound of Drums, is also not a vampire story. There are ghouls – or – sort of ghouls. There’s a cargo cult. There’s US Navy stuff from my days serving my country. This story was written for my buddy Brian Cartwright when he first started Cargo Cult Press…it was printed as a book and given only to the people who bought lifetime subscriptions. It’s a very, very rare book worth a lot of money…but the words still need to get read, and so I present it here. Some of you will recognize names in the story … Brian and I both appreciate you guys…Cargo Cult Press put out some of the most gorgeous books ever. I own a complete set from the Cartwright years…and as payment, will receive one of every book ever published under that line. Best deal I ever made.
And now…let there be vampires.
–David Niall Wilson
I have proclaimed this the year of me. I have spent nearly four years building a publishing company, long hours scanning, formatting, copy-editing, marketing, networking, convincing new people to join us, helping people – and now, looking back – I can see where my own career has been on a slow but steady downhill slide. I’ve had some successes, but no time to take advantage of them, and I’m still writing and publishing regularly, but without traction.
This year also marks our discovery of a number of new and very viable promotional vehicles, and, while I will be pushing ALL of my authors through these and doing everything in my power to make each and every one of them a success, I will also be doing a major push on my own work.
All writers go through periods of self-doubt…it’s hard to get credible feedback, it’s even harder to believe positive feedback in the face of a lack of sales success. I’ve had some short bouts with this, but, overall, the awards, the reviews, the connections with fans, authors, and even the narrators who have brought my work to audio, have convinced me that I have more than enough talent to succeed as a writer. What I need, is that break. I’m going to make it happen…this year.
Part of that process will involve a series of posts here on my blog. One book at a time, I’m going to go through my entire library. There will be giveaways. There will be some free days for a few books. There will be copies of some reviews, probably some guest posts…but this year – my blog will be about 3/4 about my writing career…maybe more than that.
I have worked up to over 6,000 “followers” on Twitter. I have nearly 5,000 “fans” on my author’s page on Facebook, and more than 2,000 more on my personal page. Of all those people, I’m willing to bet that less than 1/4 of them have ever read anything that I’ve written except in posts like this, or on one or another social media sites. I know this is normal – it’s the way it all works. No one can read everything, and a lot of those friends and followers are busy pushing their careers, beating the brush for promotions, hustling and whistling from the shadows, opening up long trench coats full of books for the world to peruse … whatever it takes.
Still, I want to catch your attention. All of you – you know who you are, even if you aren’t reading this. You vaguely know me by name, or might even know I’m a writer. Some know I wrote Star Trek, or Stargate, or for the White Wolf Gaming company back in the day. Others know Donovan DeChance, or Cletus…still others have read my short fiction in a lot of anthologies where they liked the story (or didn’t) but forgot the names of all authors not King, Koontz, Barker, etc. shortly after reading and moved on to the next one.
Along the way my peers gave me the Bram Stoker Award twice, once for poetry, and once for my short story “The Gentle Brush of Wings.” I have been nominated for other categories, and never won. That’s not important. What’s important is that i string up the holiday lighting, get my name in neon, and find those boat-loads of readers following the literary powerhouses and steer them my way. I’ve written, very nearly, every kind of book you can imagine, from young adult, to children’s picture books, to cookbooks, science fiction, fanatasy, horror, mystery, thrillers – I write all the time, you see.
Next up, maybe as soon as tomorrow, will be the novel KILLER GREEN – based on the screenplay created on Twitter with a bunch of friends, and written right here on my blog – shared with the world – semi-famous, optioned, never produced – you know the one. KILLER GREEN. The novelization of that screenplay will hit the streets and I will let it lead the way as I push into this year of me. By the time I’m done, those paying attention will know more about my writing than they ever wanted to…OR…I’ll have picked up some new readers and fans. That is the hope.
I this guy, see, who likes to tell stories. I can entertain you – if you let me. I can draw you in, if you step over the threshold. I’m here for you…readers of the world. Let’s party.
There are a lot of similarities between the marketing of an eBook, and the marketing of an audiobook, particularly if that audiobook is done as a digital download. There are also huge differences. Nearly everyone reads. They might not do it by choice, but you just can’t get through life without it. Listening to audiobooks is an acquired taste – an experience many have blockages against – prejudices preventing them from giving it a fair chance. I wrote recently about not making smaller boxes out of those you already have for marketing. Audiobooks are already constrained by their own box. There are fewer listeners than readers, though the audience is growing slowly.
There are fewer large, commercial review outlets for audio. The old-school audiobook community is a very literary community. While there are big markets for genre audio, the real attention goes to celebrity and award-winning narrators, NYC commercial authors, and publishers with deep pockets. Advertising, banquets, even a simple nomination for an award that is supposed to be for the best in the field – cost a lot of money. It’s an infrastructure built through the old publishing industry, where audio was expensive, very few titles were commercial enough to make it through the studio, and for those that were deeply involved, there was money enough to sustain all of the above. There still is – at the top – but the business is expanding, and if those of us doing audio at a lower financial level are going to compete, we’re going to have to have a bigger boat, and we’ll have to build it ourselves. Anyone know how to measure in cubits?
There is good news. New review sites have cropped up. There is a site – The Audiobook Jukebox – that aggregates reviews from other sites, and from blogs, and they index them for easy access. ACX – the program that has made audio possible for so many that it was not possible for before – has made the acquisition of review copies easy, and they actively encourage promotion through social media, blogging, networking, and other means, and they are knowledgeable, incredibly helpful folks.
That said, don’t put down your tools. We still need that boat and it has to be one big mother ICEBREAKER of a boat. We have serious walls to break down, and it isn’t going to happen overnight. I’m going to start with just a couple of points and see if we can work up some discussion.
1) Unless you have Deep pockets, do not concentrate your efforts on the old-school marketing techniques for audio. It’s a tough sell, even if you get yourself involved, and it’s unlikely you will overcome the “editors choices” and sponsored titles unless you are independently wealthy.
2) Do not separate your audiobook marketing from your eBook and print book marketing. Amazon has a new program called whispersync. While there are still pricing issues with this, encourage people to pick up the audio AND the eBook when you can.
3) Don’t be in too much of a hurry. Study your book. Figure out who would sound best doing it. Research voice talent and cast the best possible voice. This is critical. As a publisher, I made a few bad mistakes early on, and those books have suffered. Don’t skimp on editing. Listen to your book if possible yourself, and if not, find someone else with the time to do it. Test your voice talent across the range of characters. When you offer a sample to be auditioned, try to include as much diversity in that sample as possible.
4) Include your audio – and if possible your narrator – in marketing material. Talk about the experience of the audiobook while you are marketing. interview the narrator if you get a chance. In other words, network.
The old world of audio treated narrators the same way tie-in and licensed novel markets treat authors. You do the work, they pat you on the back, and you move on to the next project. The new paradigm calls for teamwork; it’s now possible for authors and narrators to share the risk, and the possible success, of a project. For that to happen, you also have to share the marketing…it’s likely that if they are not a major voice talent, the narrator will have a smaller fan base – but listen up. THEIR fan base all listens to audiobooks. The odds are only a small percentage of an author’s fan base does the same. Work together. Be creative. Try to do interviews, and always – ALWAYS include the synopsis, the audio sample, and (broken record again) one-click-to-buy link.
I open this to the floor but here is what I’m looking for. What are good ways to get more people to listen to audiobooks? Where can we turn to market that is not being covered now? What is the key to building the new audiobook infrastructure – not trying to retool the small, stuffy box that surrounds audio now, but to build something big – new – part of the digital revolution? More to follow shortly, upcoming video marketing tactics from https://themarketingheaven.com/shop/youtube-likes/ will enlighten you on some contemporary means of advertising anything these days with the luxury of video.
Next post will be a report on how some eBook promotions we have tried, and are trying, stack up – and why. You will notice that I have included two one-click-to-buy linked images in this post. The first, Aliens in the Backyard, is currently our best-selling audio title at Crossroad Press. This title will is narrated by Kevin Pierce, and will also be featured in that next post, so stay tuned. Trish & Rob MacGregor have written a number of very cool books, fiction and non fiction, and run a blog where they talk about Synchronicity. The second book – INTERMUSINGS – is a collection of stories that I’ve written over the years in collaboration with others. My co-creators include Brian Hopkins, Patricia Lee Macomber, John B. Rosenman, Rich Rowand, Stephen Mark Rainey & Brett Alexander Savory. The narrator – Mr. John Lee – is a world class talent and one of my all-time favorite narrators. His rendering of the story in this collection “The Purloined Prose” is worth the price of the book.
These stories represent decades of collaboration between author David Niall Wilson and a wide array of talented authors. All have been professionally published – some have been reprinted and collected. All are the result of two muses meeting on paper. Meet a modern day Don Quixote, fighting Y2K bug nightmares, and striving to save the woman of his dreams. Learn how Edgar Allen Poe might have found his tales. Face off on a lonely mountaintop with Lovecraftian nightmares. Join a young man in a ghostly race to save a relative from cancer. Follow a cross-wired detective in his hunt for a lycanthropic killer bent on ending every serial killer she encounters. See what might happen when two minds fall into “balance”.
What if Dr. Watson was the client…and someone who was dead – was not quite there? Visit a science-fiction future where artists capture images in crystals. What if government control over sex and reproduction got out of control? Listen as a piano man drops back into the nightmares of his past. Finally – a sailor on his way home finds a place even farther away than he ever dreamed.
These are the tales of Intermusings – previously published as Joined at the Muse. This new audio edition includes an Introduction by David Niall Wilson on the art of collaboration, and a sneak preview of the first chapter of the collaborative novel Hallowed Ground by Steven Savile & David Niall Wilson.
- Introduction by David Niall Wilson
- “A Poem of Adrian, Gray” – with Brian A. Hopkins
- “The Purloined Prose” – with Patricia Lee Macomber
- “A Wreath of Clouds” – with Stephen Mark Rainey
- “Moon Like a Gambler’s Face” – with Ricard Rowand
- “La Belle Dame, Sans Merci” – with Brian A. Hopkins
- “La Belle Dame, Sans Regret” – with Brian A. Hopkins
- “Ribbons of Darkness Over Me” – with Brett A. Savory
- “Death Did Not Become Him” – with Patricia Lee Macomber
- “Within an Image, Dancing” – with John B. Rosenman
- “Virtue’s Mask” – with Brian A. Hopkins
- “Sing a Song of Sixth Sense” – with Patricia Lee Macomber
- “Deliver Us From Meeble” – with Brian Keene
ALIENS IN THE BACKYARD:
In the early morning hours of March 28, 2011, Charles and Helene Fontaine experienced something that shattered their beliefs about the nature of reality.
One evening in 1981, Connie J Cannon was on I-75 with her young son, en route to their new home in Florida, when they suddenly found themselves on a military base, with a man in uniform holding a gun to her head as three Grays stood nearby.
In 1979, Diane Fine was on her way from upstate New York to Vermont to see an obstetrics specialist for her high risk pregnancy, and experienced two hours of missing time. When she was finally examined at the clinic, she was told wasn’t pregnant.
In 1970, pilot Bruce Gernon was chased by something through the Bermuda Triangle and he has been talking about it ever since – to UFO Hunters, the Discovery Channel, National Geographic, the History Channel, the Sci-Fi channel, and all their foreign counterparts.
These individuals have never met. But they share something significant. In 2003, a Roper Organization survey revealed that 33 million Americans may be abductees. Aliens in the Backyard is their story.
Up front, again, this is me talking. I’ve been doing this a long time. I currently run a successful publishing house. I interface with, follow, and pay attention to hundreds of writers daily. It’s just what I think…
I don’t care what people tell you about Social Media Marketing. I don’d care if perky, smiling, very friendly online folks tell you they can get you X,000 of followers, friends, compatriots, groupies, etc…that you should do events, online blitzes, or any number of other things sure to turn you into the next Internet sensation. Most of that is crap. I’d go as far as about 95 percent. Marketing, like anything else, is work – and many times it’s hit and miss.
Yes, you should have a Facebook Page, particularly if you have time to use it (Not your personal profile, but an author’s page where you talk about your books, writing, and things you believe would interest fans).
No, you should not have a new page for every book, or probably even every series. You have a set number of people who see your marketing posts on Facebook. You have another group (probably with some cross-over) on your personal profile. Most of them won’t mind if you talk about your new book. Most of them will mind if you endlessly post links to it with no new content. If you take the “social” out of social media it’s nothing but an irritating spam-screen of dreck, and it will be duly ignored.
No you should not create an online “event” every time you launch a new book. The only people who will see your event launch notice are the same people who would see a thoughtful post on the new book with a link if you just put it on your author’s page. The more events you have, the smaller the box of folks who will agree to be irritated by it. Marketing is already hated in most cases. Fans seek out the new work on their own. Marketing is for people who are not yet fans, and pissing either group off is not the way to build your presence.
The key to successful Internet marketing has a couple of words associated with it. REACH and DRAW. The biggest key to marketing anything is to widen your reach. A thousand “likes” on your posts on Facebook aren’t half the use to you that 200 shares are. Those people sharing have different boxes that they play in, and if they share your posts, a lot of people who have never heard of you might see them. For this you need DRAW. You need interesting content- not too long – with the proper one-click-to-buy link in it. It needs to look interesting enough to stop a scrolling mouse. It needs to look worth the few seconds that clicking it entail, and once the person has clicked, it needs to very efficiently sell them your book.
To recap. Poke holes in your box and work from the inside out. Do not pummel your ‘friends’ with endless marketing posts. Do not make tiny boxes within your bigger box. The same is true on Twitter. Using some app that draws in smaller groups to talk is a good way to focus on a topic, but it’s not a good way to market…the only people likely to use that app and take the time already want your book. That is “maintaining” your box. If you want it to be bigger, you have to find ways to reach new faces – real faces. Those perky smiley helpful people will not do this for you. Mostly they will get you thousands of other hopeful authors looking at your posts wondering why you don’t buy their books – and a lot of fake people who never existed stroking your ego as your numbers skyrocket. Marketing – like writing – is work. There are no shortcuts.
And of course, a steady stream of new work. Write. ALWAYS have something new to talk about. Never sit back and spend hours selling the one book you already wrote. Keeping your name relevant, your work consistent in quality and output…these help build what – eventually – will be your fandom. If you need it by tomorrow, you are probably out of luck.
Let me preface this by saying I’m not a guru. I’m an author with around 30 years experience in and around publishing. I own one of the fastest growing and closest-to-the-cutting-edge publishing houses going. I pay attention, and I have thoughts. I can back my thoughts up with observation, experience, and common sense…but take all that with a grain of salt. What worked yesterday might not today, what works today could shift tomorrow with the release of some new tool…
1. Visibility is the key. By this I do not mean visibility to other authors, to your circle of friends, but visibility to people who have never heard of you and who are actual potential buyers for books. The key to building a readership and expanding it into crazy numbers is finding your way out of all the little ponds that try to entice you in to “share and market” and cutting to the surface of the bigger pond. If your book can be made visible to a very large number of prospective buyers, sales will rise.
2. Marketing services that do not provide hard numbers on what their service has done in the past for actual sales of books are shaky at best, and likely to be avoided. If you are offered marketing that promises more “friends” – “followers” – stat-counter hits on your website, etc., but no evidence of sales, move on. It is now an industry unto itself, this building of inconsequential numbers – half of whom don’t even represent real people, and the other half of whom are others trying to get the same group to buy their book. Invest your time and money wisely when marketing.
3. One-click-to-buy. (You will see clever examples at the top and bottom of this post) This is crucial in today’s market, and particularly for eBooks. There are millions of eBooks out there, many by talented, successful, famous people. You have to win your sales from the same pool of buyers as all the rest. If your book appears anywhere that there are potential buyers, make sure you come as close to one-click-to-buy as is humanly possible. People will not remember and search you later, they will move on. Take them to a product page. If you hand out cards, flyers, take out print magazine ads – include a QR code they can scan with their phone camera and buy. Miss no opportunity for a cover image with a one-click-to-buy link.
4. Do not get caught up in the madness of “shrinking boxes”. Example. You have a personal Facebook account, and a second “Fan” page where you promote your writing. Each of these has a set number of “viewers” – your ‘friends,” and those who ‘like” your fan page. I won’t get into the questionable value of marketing again and again to your friends, but I will say this. The two pages are enough. If you create “events” or ‘groups’ or a new page for every new book you ‘launch’ with a special launch party, those are smaller boxes carved from the same people you are already marketing to. You can ride the shaky ship on your Fan page of paying FB to ‘promote’ it, but experience has shown that mostly this gets you onto pages that are not even real people, or onto the timelines of people who scream “why did you post your spam on my timeline!!!?” when it was actually FB who did it. Promote your books on a single fan page. Announce events there too. Don’t invite your boxes to be annoyed with you or carve their numbers down to smaller, and smaller groups. Announce and promote on your fan page and actively encourage those who see the posts to share them on THEIR timelines, which actually engages their Box of ‘friends’ and legitimizes the contact by becoming more credible. You want to grow the number of people seeing your links, not shrink it.
5. Cover art. It is important that the cover of your eBook look as slick and professional as possible. Never sacrifice cool for efficiency. The title, and your name, should be visible at the size of a postage stamp. Clever fonts, really busy art images, things that a small circle find cool and the rest of the world will be offended by – avoid. At all costs. You want people to see – know what it is – be attracted. Do not buy into the notion that putting a fancy new cover on your book will sell more copies of the book. If your book has no visibility, and you change your cover, but you do nothing to change the visibility – no one is going to see the new cover and it isn’t going to matter at all. It’s important to HAVE a good cover, but as marketing tool cover art is secondary at best.
6. PR Services or “experts” – see tip #2. Do not shovel money into the pockets of self-appointed gurus. If they have built a huge following on Social Media, ask them to give you a percentage of those contacts that are actually readers buying books. Ask for a percentage that is just other authors buying in and hoping for sales. Ask for proof that you at least have real potential, with their help, to sell enough books to cover the cost of their service. The waters are full of sharks, but they are also filled with leeches. In the old publishing model, most of the money went to the publisher, then a percentage went to the agent, and the smallest amount went to the author. In the new model, people are trying to divvy up that old publisher’s cut and leave authors frustrated, poor, and yet hopeful enough to buy into the next scheme. Pick and choose very wisely when determining how to market.
7. Not everyone is a marketer, charismatic, popular, a good editor, etc. Don’t let others, whose skillsets and resources are very different from your own tell you you have to do everything yourself. Writers should be writing. If you spend more time fretting over and trying to push your books than you do writing the next one, then you are in danger of not being a writer at all, but being swept up in the new sea of people who want desperately to be writers but have no time to create anything. Publishers like mine are out there – places where a lot of the burden can be shared – where things like formatting, cover art, etc. are not words to tear your hear out over…and where all your money doesn’t funnel into other people’s pockets.
8. If you publish first in print-particularly with a smaller publisher – and that publisher does not a: do their own eBooks – b: distribute those eBooks widely – c: offer you the lion’s share of the royalties on those eBooks, don’t let them have the rights. If they farm it out to yet another publisher, and then split that diminished return with you – also not a great idea. Not every publisher is experienced enough to do anything useful with your digital rights. It’s not the same game – don’t let the fact a publisher has been making pretty books for years fool you into thinking that means they automatically know how to handle your eBook, or that you should let them. Ask questions. Get a good royalty rate. Check your options. Chances are if you have the skills and resources, you can make more headway controlling your own eBooks. There are levels of distribution, levels of compensation – and levels of professionalism. Just be careful. I’m an author – I built my company to be one I wouldn’t mind working with. I hate all the same things you do. (Yep, that’s a small plug – sue me, my blog).
9. Don’t rush out to give your books away. Yes, there are huge success stories for people who have done this. There are programs, like Amazon’s KDP program, that when used correctly and with a little luck can spur real success. For every book given away that actually improves an author’s situation, there are 10,000 given away that don’t matter a hoot. The pyramid is always there. Famous or highly visible people giving something away will give more than the next tier. Moderately successful people giving something away can make a splash and occasionally even launch into that upper tier. A book from someone no one has ever heard of, not promoted ahead of time properly, won’t give away many copies – and of those it does, won’t help spur sales. The thing that makes free books work the BEST is quality. If you can give away 10,000 books – and the book is read by 2k of those and not forgotten, and it’s really good – and those 2k people mention this, or even 100 of them stop by to review it- you might have something. If it’s riddled with typos, dashed off and forgettable – it will be forgotten. Not everything that has worked for others is going to work for you – same goes for your books themselves. Copy-catting is never-even on the best day-going to give you anything but a shadow of the success of the person you are copy-catting. Write your best book, and if an opportunity to give copies of it away smartly presents – go for it. Don’t make this you marketing “rule” though, or even if you do get fans, they’ll wait for all the books to go free.
10. Write. You have to keep writing. You have to provide new things, and keep the words flowing. If you market the same book for a year, people are going to be so tired of it they will phase you out, and you’ll never even get them to look when you finally have something new. Write what matters to YOU – and not what you think you can make a quick buck off of because someone else did. Whoever that is – you aren’t them, and the situation that sold their book is not your situation. It’s a losing battle for a crown of mediocrity. If you have something to say – write. And read – buy books – keep your head in the game. Writing is both craft, and art. At the craft level it can make a living – at the art level it can make memories. I think you all know what is more important to you, personally – pursue it.
I hope – in some way – this has helped. If you made it to here – the first five who leave a comment will receive an Amazon.com gifted copy of my novel THE PARTING. I hope you win. I hope you read and like it. I hope you review it.
Find all 650 plus titles from Crossroad Press at http://store.crossroadpress.com or wherever eBooks are sold.
By David Niall WIlson
With a cameo appearance by Donovan DeChance of The DeChance Chronicles
I mentioned previously that I was going to revitalize my series, The DeChance Chronicles, in 2013. These are the amazing cover images that will help me do that, the first four courtesy of the uber-talented Mr. Bob Eggleton – and the last the creation of the sublime Ms. Lisa Snellings – that being for the as-yet unpublished tie-in novel to the series, NEVERMORE. All four books will see print this year, hardcover and trade paperback. Signed copies will be available through the Crossroad Press store – the books will be on sale everywhere (and hopefully in a lot of libraries) and this year the audio for Kali’s Tale will complete the audio set of the first four, and production will begin on Nevermore : A Tale of Love, Loss, and Edgar Allen Poe.
I saved, and I scrimped, and I got the covers I wanted… I am VERY grateful to the artists for working with me.