I’m having a sale, of sorts…an ongoing, cyclic promotion of my many, many books. Over on Facebook, on the Official David Niall Wilson page, I’ve started talking about one book a week…what made me write it, inspirations, techniques, the history of where I was and what I was doing at the time – for the anthologies like Defining Moments it’s a sort of extended story-notes section. Along with these promotions, I’m putting the books I talk about on sale for only .99 for a short time. Right now you can get Defining Moments & On the Third Day for .99 through the 15th, and The Not Quite Right Reverend until the 20th.
The hope is I’ll pick up some new readers along the way, and that some of those getting the good deal will take a few moments to go to Amazon, B&N, and other places to leaves me a review, or stop by the Facebook page and talk about my work. The two things about being a writer I enjoy the most (in this order) are people reading what I’ve written, and talking with people who’ve read what I’ve written…of course, the writing itself is a close third.
This week’s book is “The Not Quite Right Reverend Cletus J. Diggs & The Currently Accepted Habits of Nature,” first published by Bad Moon Books. You can hear all abou
t this one, or buy and read it now for .99 – OR – in this particular case, I’ve also put the unabridged Audiobook on sale – narrated by the amazing Mr. Joe Geoffrey – for only $9.99 – that’s a big savings, and he did a great job.
Here’s an audio sample to give you an idea: Sample of the Not Quite Right Reverend Cletus Audiobook
I hope you’ll all take some time to come by, see what’s going on, and join in on the discussion. Also, I’m editing the novel HALLOWED GROUND for publication soon, and writing another titled THE PARTING – so there’s plenty of variety…and 100 percent more sale.
I have become alarmed over my short period as a publisher by what seems to be a significant lack of concern on the part of my fellow authors toward their own work. Most of us are good at keeping backups of the work in progress, getting through the edits, and getting a book to print, but what is SORELY lacking is an understanding of the importance of “maintaining” those works. Seriously. You spend all that time – all those hours of your life – creating a novel…and you don’t even have a file copy of it? The only thing you have is some old paperbacks in the garage, or maybe a file on a floppy disk your last two computers wouldn’t even read?
This is important, so listen up – particularly in this new age of digital magic, where old words can come back to life and reach out to new readers. If you don’t keep a copy of your book, no one will. It takes very little time and effort to make an archive copy of your books, and being text, they really take up very little space…here are some things to consider.
Keep only the latest draft of books. Don’t allow for the mistake of an older version making it back into circulation – or bypassing copy-edited versions in the publishing process – unless there is a reason to preserve the earlier draft – like a removed chapter, or a shift in plot required of you by a publisher.
Keep a file copy of every book and story you write on your computer. Get something like a Dropbox.com account and put a copy there too (Tell them I sent you, I’ll get free space). ALWAYS have the words available to you quickly and easily.
When you upgrade or change operating systems or Office products, convert your old files to the new format and save them again. If you wait too many versions, you may lose formatting, or not be able to open the file at all. When you update the copy on your computer, update the backup copy as well. It REALLY won’t take that long.
When you turn in a manuscript, and the publisher comes back to you for edits, and you create that final, clean copy – SAVE IT. Don’t save just your working copy that will have to be copy-edited all over again. Also save .pdf proofs if they are sent to you. This way you have the cleanest manuscript possible if you need it again.
It doesn’t matter if you are writing licensed, work-for-hire fiction, short stories, poetry, lyrics, or the Great American Novel. Make sure that once you do the work, you don’t LOSE the work.
I have become a lot more aware of this as I work to bring back the nearly lost books of a number of Crossroad Press authors. It’s good that technology and an IT background have allowed me to scan, recompile, and resurrect these old manuscripts. I hope that the authors I’ve done it for have taken the files and saved them – but if they haven’t? I have. Other publishers and companies are charging what I consider exorbitant amounts of cash to do what we do for our authors free of charge…if those authors had maintained their books and files and stories, there would be no such service necessary.
If you are an out-of-print author, and looking to get your old books back into the hands of readers…drop me a line at email@example.com – drop by our store, http://store.crossroadpress.com and see what we’ve already done…
Care for your words…
Sometimes you have to step back, consider your options, and punt. A few years ago I wrote a book titled Vintage Soul. This book was loosely based on a plot that I tried to sell long ago for White Wolf’s World of Darkness. They didn’t like it – it didn’t fit their universe. The idea stuck with me. Don’t get me wrong – there is no WOD in my novel…just the basic conflict between a magician and a vampire.
Anyway. I wrote the novel, building it around the character “Donovan DeChance,” Donovan DeChance is a supernatural jack of all trades. He’s a collector of old books, manuscripts, and spells, which he is in the process of scanning and archiving onto a huge computer memory array. He works as a private investigator and troubleshooter in times of supernatural crisis. The darker, inhuman elements of the city come to him when things are going wrong, or when they need a particular spell or ancient secret. Donovan understands the balance of powers in the universe, and has dedicated his life to seeing they remain balanced. It has been a very long, very interesting life.
That first book, about the kidnapping of a beautiful 300 year old vampire, came out a coulpe of years ago (two years after being written) and it died on the vine. It was bought for an SF / Fantasy line that died before it was published, and moved to that company’s mystery line, where no one (apparently) knew what to do with it. It got decent reviews, but few sales. It’s now remaindered, and I’ve retrieved the rights. I have also collected comments from fans and readers and have great ideas for revising it before it ever sees the light of day.
Meanwhile, though, expecting that it would NOT flop, I wrote another novel. This novel, Heart of a Dragon, is also based on an older idea – a story I published long ago in Deathrealm Magazein and that has been reprinted at least once in collections. That story was “In His Heart Live Dragons,” the story of a young artist named Salvatore Domingo Sanchez. I incorporated that into a new Donovan DeChance novel, and I have to say – I think it’s one of the best things I’ve ever written. It is ALSO a pre-cursor to Vintage Soul, chronologically. This is what I’ve done.
My own company, Crossroad Press, has released “Heart of a Dragon” in all the various eBook formats. It has become Volume I in the DeChance Chronicles. I will be revising Vintage Souland possibly even retitling it, and bringing it in as Book II – both will also have audiobooks available and down the road, print editions. The third book, “Kali’s Tale,” will follow eventually. The hope is that a fandom will build,. If you like series books like The Dresden Files, you should love Donovan DeChance. If you like the idea of a book collector as a hero…it’s another plus. I also plan on ding some shorter pieces that will be “origins” stories for various players in the novel…Donovan, his lover Amethyst (who is a Geomancer by trade) possibly Club Chaos, the local underworld/overworld gathering place … Old Martinez from the Barrio…there are a lot of shorter pieces I could write to fill in gaps. I intend to have fun with this, and I hope it will build into something special. With that in mind, I offer you the links to HEART OF A DRAGON – it’s only $3.99 for Kindle, Sony, Ipad, Kobo, and almost any eBook device you can imagine. Unabridged audio to be announced soon, once a narrator is lined up for the series. I hope you’ll read with me and meet Salvatore Domingo Sanchez, a young artist with an amazing ability – The Dragons, the bike club that befriends him, Old Martinez, sorcerer and guardian of the Barrio, Anya Cabrera, crazed Voodoo priestess, and — of course – Donovan, his cat Cleo, and Amethyst. I hope you’ll love them as much as I do.
—David Niall Wilson
You can buy Heart of a Dragon at:
I have seen far too many ‘gurus’ chime in on this subject, and after nearly a year in the business of growing a digital publishing company, I feel like I have some value-add to bring to the mix. I’m not a ‘guru’ and do not ever want to be considered one, but I have been doing this for a while now, and I’ve observed some things you might find usesful. It’s worth the effort, I think, to try and get it all into perspective in my own mind.
First of all, books are books. Stephen King’s eBooks sell better than those of a new writer no one has heard of. Blogs about and reviews of Stephen King books get more notice than those of lesser-known authors, and generate more sales. Authors – in short – who were already popular before putting their titles out in eBook format are still more popular than authors who were not. Authors who bring an audience from mass market publishing to their eBooks sell better than those with no track record. These are facts, and no amount of blogging, posturing, or tears will change them.
So what do you do?
There are solid answers. Covers matter. That said, you don’t need to go out and break the bank on a professional cover designer to get a very good, commercial cover. I’ve done some extensive analysis on our titles, and I can tell you that there is absolutely ZERO evidence in my data to show that the cover art is a huge factor unless it is godawful. If your little brother did it in Microsoft Paint, or you let Calibre generate it for you, or the colors are all mis-matched, you’re going to lose sales for the same reason a similar cover would not work on a print book. It looks amateurish.
That said, there is a lot that can be done with Photoshop, and there are people out there with some amazing artwork that won’t cost you an arm and a leg. You just have to look for them. Join the community at Deviant Art and meet some of the wonderful artists there. Browse the public domain photo sites. You may pay some for the rights to an image, but you can often find one you’ll like for a very reasonable price – or even free. Then all you need is to study some books, see what sort of font and text arrangement appeals to you, and find someone capable of dropping it onto your image. All that is a fancy way of saying – most of you aren’t going to make hundreds of dollars on your eBook right off the bat, and investing a bunch of cash in a cover is a serious risk that isn’t really necessary, in my opinion (and experience). Some of the covers we’ve used that I think are the most mundane have resulted in great selling titles, and several titles with amazing covers have not done well at all.
Copy-editing and format matter. If you just run a word document through some conversion program and slap it up, it’s not going to look good. If you don’t get at least one other set of eyes carefully going over your work, it’s not going to read well – it’s going to have typos. Almost no-one is perfect enough to write without errors…and though you may see them easily in another person’s work, you may also NOT catch them in your own. Do yourself a favor and – even if you have to pay a small fee for it – find a proof-reader worth their salt. Then salt them.
On most eBook sites you can assign “Tags” to your books. This might seem trivial, but it is not. There are whole groups out there cross-tagging one another’s books to bring the numbers of people “agreeing” with them high enough to bump them up the search ranks. On Amazon, for instance, if you search the word BLOOD – the book with the highest ranking on that search term is going to come up first. Also, books that have the word BLOOD in their title may start getting that book listed in the “related” products and sent out in “you might also be interested in” e-mail notices.
Price matters. If you are a known quantity,and you present new, original work, you can get more for your eBook. If you are NOT a known quantity, or if you are bringing back older work that can be bought used and cheap in print editions, don’t be greedy. If you charge the $2.99 league minimum at Amazon, you will get more per sale than you ever got from a print publisher per sale by a huge factor. Print books pay (average) 4-10 percent royalty. If you sell your book through Crossroad Press – for instance – you get 80 percent of $2.05 (about what Amazon pays us per sold title after deducting their “delivery” fee) – that’s a good chunk per sale, and it adds up fast. We sell new, original works higher – $3.99 and $4.99 – and those seem to be workable prices as well, but keep in mind what you are asking of your readers. Ignore everything else and buy my book. Give them as many reasons as you can.
Do a good write-up for the book. I sometimes have a hard time getting my authors to help with this, and I do what I can, but a good solid “hook” in the product description is crucial. In print publishing you usually have little or no input to what the publisher puts up as a description, but here – in the digital world – you can write it and even change it with impunity.
When you get reviews, respond to them positively, even the bad ones. Never drop to thelevel of a sour-voiced reviewer. You’re just playing into their game, and you’ll regret it before all is said and done. Remain professional.
Visit forums and bulletin boards and blogs that are related to a: your genre and b: eBooks in general. Be a pro-active part of their communities before blowing your own horn, or it will backfire.
Make sure your author info is available. Set up your Amazon Author’s Page. Set up your Smashwords profile. If you get reviews complaining about typos – proofread and re-publish. Never believe that because someone else did a thing, you can copy what they did and it will work for you…it’s not going to. Each book, and each author, is unique in some way, and requires an individual approach.
Product, product, product. If you have words sitting around out of print, or languishing for years without publication, I suggest you dust them off and get them out there. A body of work in eBook format can generate steady sales much more quickly and reliably than one, or two eBooks. One thing is certain – a story or novel on your hard drive for ten years unread made you no money at all.
The bottom line is – you don’t need a guru. You need hard work, patience, attention to detail, and the same bit of luck you always needed to succeed. It’s easier to get IN the door of digital publishing, but the doors are open very wide. In the old days readers clamored at the publishing door for more to read. Now those doors are big and revolving, and the readers disperse in all directions as they pass through. Latching onto them and drawing them to your work is a whole new ballgame. Pay attention, learn from what you see, don’t let ANYONE tell you the best way to do a thing is”blah blah” unless they can show that “blah blah” has worked for a lot of people over time. And just SAYING that it has worked isn’t enough. Show me stats on how that new expensive cover built sales. Show me, in other words, the money. And don’t do it by showing me someone already successful.
Also, don’t listen to tales of inflated sales. You can go to Novelrank.com and put in the AISN of any book there and track it. If it’s already being tracked, you just log in and add it to those you are tracking. This way, when someone claims a thousand sales, you can check, and if you see a title upcoming you want to keep an eye on to see if something someone did worked for promotion – you have some (albeit imperfect) stats. I’ve seen some eye-opening whoppers told on the net about huge sales that I observed personally through Novel Rank to be much smaller. Keep in mind that Novel Rank is not perfect, and that it only tracks from the moment you START tracking, so any sales prior to that you can’t see. Hype is what it is.
I am happy to offer advice if asked, but that’s all it is. I don’t know how to make your book sell better for CERTAIN – I only know what is working at Crossroad Press. We’ve grown in leaps and bounds, sales are up (best month ever happening now).
One last thing…Kindle Nation Daily sponsorship. While this is not a guaranteed success – I have found that if you listen to them – go in with a good cover price, a decent cover, at least a couple of good reviews on your book already (and not fluffy, gushing ones either – real reviews) – you can generate a good number of sales that last over several days…
We have sponsored several books there, and at least three of them did very, very well. I would recommend their service to anyone.
Enough for one day…