Posts tagged amazon
NOW THAT THE BIRD HAS YOUR ATTENTION… Listen up.
First off – I wish theoretically honest, up-front bloggers and journalists who don’t use Amazon as a publishing platform or – in most cases – even write books – would quit splashing alarmist headlines all over the net ‘explaining’ how Amazon is now going to give your work away for free and it’s the end of books. I’m going to use bullet points and make this as quick and clear as I can.
1) The new payment plan Amazon just unveiled does not affect your books that are available for “sale” on Amazon at all. It only affects books that have been published exclusively on Amazon as part of their Kindle Select and Kindle Unlimited Plans, and of those books, only the Kindle Unlimited books. Any book that is just “bought” on Amazon is being paid exactly as it always was.
2) An upfront note. It is a bad idea for most books to publish them exclusively on Amazon, and the Kindle Select program is only a good idea if you have a title that has proven itself to sell very well on Amazon and not so well anywhere else. Out of the 1200 titles we currently have at Crossroad Press – we have maybe 8 in those programs. Even those that ARE part of the program still generate a lot of sales each month, and those sales are paid at the same royalty rate they have always been. Only when someone who has paid for a Kindle Unlimited Subscription “borrows” the book does the new plan come into affect.
3) The plan itself: If someone borrows your book, they have a particular amount of time to read it. Amazon will monitor whether they actually read all of it, or part of it, and pay you for the number of pages (determined by a pretty generous algorithm, I can add, because I know that a book we published that was 500 pages in print has figured to 815 pages in their formula) that are read. There is a pot of money – just like there has always been for Kindle Unlimited – but instead of paying you each time someone borrows your book, they are paying you for the number of pages read each time someone borrows your book.
4) The purpose is to stop scammers who have been gaming this system. Everyone is upset that they think their share will drop, but honestly, a huge number of the borrows up to now have been people cheating you out of your money. They upload a ten page pamphlet – or ten of them – and then have 100 friends borrow it – while they do the same for those 100 friends. Every time that ten page pamphlet is borrowed, it gets the same share as a 500 page book by a talented author. Also, there are tons of very short stories of questionable quality being uploaded just because numbers count in this game. If you – instead of an 80-100k word book – write ten 1500 word stories – you can get an equal share every time one of those stories is borrowed – or you could. Now, you can still write them, but your share will be proportionate to the words and effort invested.
5) Quality of the offerings being borrowed is going to improve. Good writers aren’t worried about people borrowing their books and quitting on page five. People paying a subscription price are going to READ the books they borrow to get their money’s worth. This system is better in every way than the previous system. It is not Amazon trying to cheat authors, it’s Amazon protecting authors from people trying to cheat the system. Don’t get me wrong, I think Amazon is out for Amazon, but they aren’t – in this case anyway – doing it at your expense.
6) Most important thing. The Kindle Select and Kindle Unlimited programs are not right for most books. As I stated above, only about 8 of our 1200 titles are in these programs. They are there because they have consistently sold above average numbers on Amazon, whlie selling next to nothing anywhere else. MOST books do not benefit from losing Barnes & Noble, Apple, Google, Kobo and all the other possible outlets. IF YOUR BOOK IS NOT REGISTERED IN THE PROGRAMS THIS CHANGE MEANS ABSOLUTELY NOTHING TO YOU. NOTHING. ZILCH. That is the most important thing. I’ve seen articles all over the net in theoretically trusted outlets and found that – without really checking their sources, they’ve cut a few lines from Amazons announcement and not applied them to the bigger picture – then splashed click-bait headlines all over about how Amazon is now only going to pay you a tiny amount per page – as if that was all of Amazon and not a single, exclusive program that you have to opt into to even be involved in.
I hope this helps clear some of the clouds from this issue… and I hope that – if you read this – you will think twice before sharing or retweeting one of the misleading and misinformed articles prophesizing the end of books because of this policy. No one has even been paid under the new policy and already everyone is depressed, giving up writing, etc… I suggest you spend less time on blogs and FB and more time writing – it’s easier on your heart and mind.
I have seen far too many ‘gurus’ chime in on this subject, and after nearly a year in the business of growing a digital publishing company, I feel like I have some value-add to bring to the mix. I’m not a ‘guru’ and do not ever want to be considered one, but I have been doing this for a while now, and I’ve observed some things you might find usesful. It’s worth the effort, I think, to try and get it all into perspective in my own mind.
First of all, books are books. Stephen King’s eBooks sell better than those of a new writer no one has heard of. Blogs about and reviews of Stephen King books get more notice than those of lesser-known authors, and generate more sales. Authors – in short – who were already popular before putting their titles out in eBook format are still more popular than authors who were not. Authors who bring an audience from mass market publishing to their eBooks sell better than those with no track record. These are facts, and no amount of blogging, posturing, or tears will change them.
So what do you do?
There are solid answers. Covers matter. That said, you don’t need to go out and break the bank on a professional cover designer to get a very good, commercial cover. I’ve done some extensive analysis on our titles, and I can tell you that there is absolutely ZERO evidence in my data to show that the cover art is a huge factor unless it is godawful. If your little brother did it in Microsoft Paint, or you let Calibre generate it for you, or the colors are all mis-matched, you’re going to lose sales for the same reason a similar cover would not work on a print book. It looks amateurish.
That said, there is a lot that can be done with Photoshop, and there are people out there with some amazing artwork that won’t cost you an arm and a leg. You just have to look for them. Join the community at Deviant Art and meet some of the wonderful artists there. Browse the public domain photo sites. You may pay some for the rights to an image, but you can often find one you’ll like for a very reasonable price – or even free. Then all you need is to study some books, see what sort of font and text arrangement appeals to you, and find someone capable of dropping it onto your image. All that is a fancy way of saying – most of you aren’t going to make hundreds of dollars on your eBook right off the bat, and investing a bunch of cash in a cover is a serious risk that isn’t really necessary, in my opinion (and experience). Some of the covers we’ve used that I think are the most mundane have resulted in great selling titles, and several titles with amazing covers have not done well at all.
Copy-editing and format matter. If you just run a word document through some conversion program and slap it up, it’s not going to look good. If you don’t get at least one other set of eyes carefully going over your work, it’s not going to read well – it’s going to have typos. Almost no-one is perfect enough to write without errors…and though you may see them easily in another person’s work, you may also NOT catch them in your own. Do yourself a favor and – even if you have to pay a small fee for it – find a proof-reader worth their salt. Then salt them.
On most eBook sites you can assign “Tags” to your books. This might seem trivial, but it is not. There are whole groups out there cross-tagging one another’s books to bring the numbers of people “agreeing” with them high enough to bump them up the search ranks. On Amazon, for instance, if you search the word BLOOD – the book with the highest ranking on that search term is going to come up first. Also, books that have the word BLOOD in their title may start getting that book listed in the “related” products and sent out in “you might also be interested in” e-mail notices.
Price matters. If you are a known quantity,and you present new, original work, you can get more for your eBook. If you are NOT a known quantity, or if you are bringing back older work that can be bought used and cheap in print editions, don’t be greedy. If you charge the $2.99 league minimum at Amazon, you will get more per sale than you ever got from a print publisher per sale by a huge factor. Print books pay (average) 4-10 percent royalty. If you sell your book through Crossroad Press – for instance – you get 80 percent of $2.05 (about what Amazon pays us per sold title after deducting their “delivery” fee) – that’s a good chunk per sale, and it adds up fast. We sell new, original works higher – $3.99 and $4.99 – and those seem to be workable prices as well, but keep in mind what you are asking of your readers. Ignore everything else and buy my book. Give them as many reasons as you can.
Do a good write-up for the book. I sometimes have a hard time getting my authors to help with this, and I do what I can, but a good solid “hook” in the product description is crucial. In print publishing you usually have little or no input to what the publisher puts up as a description, but here – in the digital world – you can write it and even change it with impunity.
When you get reviews, respond to them positively, even the bad ones. Never drop to thelevel of a sour-voiced reviewer. You’re just playing into their game, and you’ll regret it before all is said and done. Remain professional.
Visit forums and bulletin boards and blogs that are related to a: your genre and b: eBooks in general. Be a pro-active part of their communities before blowing your own horn, or it will backfire.
Make sure your author info is available. Set up your Amazon Author’s Page. Set up your Smashwords profile. If you get reviews complaining about typos – proofread and re-publish. Never believe that because someone else did a thing, you can copy what they did and it will work for you…it’s not going to. Each book, and each author, is unique in some way, and requires an individual approach.
Product, product, product. If you have words sitting around out of print, or languishing for years without publication, I suggest you dust them off and get them out there. A body of work in eBook format can generate steady sales much more quickly and reliably than one, or two eBooks. One thing is certain – a story or novel on your hard drive for ten years unread made you no money at all.
The bottom line is – you don’t need a guru. You need hard work, patience, attention to detail, and the same bit of luck you always needed to succeed. It’s easier to get IN the door of digital publishing, but the doors are open very wide. In the old days readers clamored at the publishing door for more to read. Now those doors are big and revolving, and the readers disperse in all directions as they pass through. Latching onto them and drawing them to your work is a whole new ballgame. Pay attention, learn from what you see, don’t let ANYONE tell you the best way to do a thing is”blah blah” unless they can show that “blah blah” has worked for a lot of people over time. And just SAYING that it has worked isn’t enough. Show me stats on how that new expensive cover built sales. Show me, in other words, the money. And don’t do it by showing me someone already successful.
Also, don’t listen to tales of inflated sales. You can go to Novelrank.com and put in the AISN of any book there and track it. If it’s already being tracked, you just log in and add it to those you are tracking. This way, when someone claims a thousand sales, you can check, and if you see a title upcoming you want to keep an eye on to see if something someone did worked for promotion – you have some (albeit imperfect) stats. I’ve seen some eye-opening whoppers told on the net about huge sales that I observed personally through Novel Rank to be much smaller. Keep in mind that Novel Rank is not perfect, and that it only tracks from the moment you START tracking, so any sales prior to that you can’t see. Hype is what it is.
I am happy to offer advice if asked, but that’s all it is. I don’t know how to make your book sell better for CERTAIN – I only know what is working at Crossroad Press. We’ve grown in leaps and bounds, sales are up (best month ever happening now).
One last thing…Kindle Nation Daily sponsorship. While this is not a guaranteed success – I have found that if you listen to them – go in with a good cover price, a decent cover, at least a couple of good reviews on your book already (and not fluffy, gushing ones either – real reviews) – you can generate a good number of sales that last over several days…
We have sponsored several books there, and at least three of them did very, very well. I would recommend their service to anyone.
Enough for one day…